Back to job search

Head of Marketing

  • Location:

    Singapore

  • Salary:

    Up to S$180000 per annum

  • Contact:

    Candy Chew

  • Contact email:

    Candy.Chew@weareoliverjames.com

  • Job ref:

    JOB-032021-138609_1616568742

  • Published:

    18 days ago

  • Expiry date:

    2021-04-23

A leading insurer is looking for a Head of Marketing to join the senior leadership team in Singapore. This role will own all marketing customer touch-points (both online and offline) and be fully responsible for the commercial performance of the marketing activity; driving new business sales through agency management, optimisation of media and the user journey and developing partnerships and other distribution channels.

Responsibilities

  • Own the marketing budget and associated new business targets and brand related metrics.
  • Develop brand positioning and the continuous improvement of brand related metrics.
  • Be the voice of the customer in the business - owning customer understanding and marketing insights.
  • Work with the Sales & Marketing Director to align the annual marketing plan and KPIs with business plan and strategy.
  • Ensure that the entire marketing customer journey is optimised for sales and the brand is applied consistently across all the touch points.
  • Appointment and management of all marketing agencies.
  • Accountable for monthly and quarterly reporting to the Singapore management team, EXCO and the board.
  • Responsible for sourcing, negotiating and on-boarding new digital partnerships, affiliates and aggregators to help grow sales.

Requirements

  • Min 7 years of marketing/ sales & marketing experience, with an emphasis on digital as a channel or experience in ecommerce.
  • Degree in Digital Marketing, Marketing, Communications or related discipline preferred
  • Management of a substantial multi-channel marketing budget to commercial and ROI targets.
  • Deep understanding of PPC, SEO, display, social media, affiliates etc. with an emphasis on constant optimisation of these channels.
  • Extensive people and stakeholder management skills.
  • Has developed brand positioning and built brands through brand metric improvements.
  • Broad experience of creating and optimising customer journeys (particularly online) using design best practices.
  • Clear communication and presentation of results and concepts to varied stakeholders.
  • Management of marketing agencies to commercial targets.

Two people with surfboards

We are Oliver James and we bring

people together

Click below to watch the launch video for the new Oliver James brand